Premier Sports - Press Release

Diversified technology company 3M has announced a second year sponsorship arrangement with Premier Sports in appreciation of auto-industry customers and trade partner patronage for trusted 3M products, including vehicle wrapping films, car care products, injury supports, personal device skins and high-strength bonding tape. As a result of the sponsorship, a selection of live and delayed motorsports, football, Rugby Union and League, NHL, and mixed martial arts (MMA) events will be screened free-view from Friday 26 October to Monday 29th October during a 60 hour free-view period promoting both 3M products and Premier Sports content.

Richard Webb, Operations Director at Premier Sports commented, "Following the success of 3M’s sponsorship of Premier Sports’ NASCAR coverage last year, we are thrilled to have renewed our cooperation in 2012. UK Sky viewers are in for a real treat and will not only get a taste of a normal weekend on Premier with lots of live sports action but will also get to see some of the best moments we have broadcast over the last 12 months with the finals of the NHL, NRL, Championship Rugby League and Blue Square all being repeated.”

Premier Sports on Sky channel 428 is the only UK channel showing complete NASCAR Sprint Cup events from start to finish live from the US. 3M TV advertising and sponsorship will run throughout the weekend’s programming with the highlights including live NASCAR racing from Martinsville, Top 14 Rugby from France with Stade Francais v Toulouse, live Blue Square Premier Football from England featuring Mansfield’s trip to Dartford, the first airing of Cage Contenders MMA, the Superclásico from Argentina featuring River Plate v Boca Juniors and a chance to see last season’s NRL, Blue Square and Championship Rugby League finals. On top of all that, HBO’s acclaimed fly on the wall series NHL 24/7 ‘Road to the Winter Classic’ will be broadcast back to back as well as the 2012 Winter Classic between the New York Rangers and Philadelphia.

The free-view weekend on Premier Sports, Sky channel 428 is only available to Sky platform users with a valid card inserted in the box.


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